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After You Publish: Self Promotion

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Promote Yourself!

"I've said it before, and by gosh, I'll say it again - don't be afraid to toot your own horn." - Emlyn Chand 

Along with communicating your research to the public, another vital skill to learn to learn in order to advance your work is to become comfortable with promoting yourself and your ideas. Some people have a hard time talking about their achievements because it feels like bragging, but that isn't the case if it's done correctly! Self promotion is a crucial element to success and advancement in your career and it can help you get connected with the right people, grow your ideas through collaboration, and get credit for the work you are doing. 


Networking is vital for career advancement and provide you with more professional opportunities. It can open up doors to possible jobs, collaboration with other researchers, participation in medical societies and can help build your digital or social media profile. 


Along with being a great educational opportunity, conferences are also an excellent forum for networking since you can speak with other researchers and share your ideas through conference sessions and various social events. 

Profession Associations 

Profession associations are another terrific avenue to meet and connect with peers, mentors, and other industry leaders. Networking with professionals outside of your organization can give you a more broader perspective on your profession and healthcare in general. 

Social Networking Sites

Most researchers nowadays have some sort of online profile in order to promote themselves or their research. If you haven't done so already, consider joining academic social networks such as, ResearchGate or Mendeley (see the Collaboration page on the Research Building Blocks guide for more information), where you can collaborate with fellow researchers by following individual researchers or topics, join groups, or search for people with similar interests. A lot of researchers are also present on platforms such as Twitter or Linkedin to meet fellow researchers or colleagues digitally and have conversations online. 

Google Scholar

Consider creating a Google Scholar profile to boost your academic profile by collating your publications (and citations to them) so that others can find your work easier. Setting up a profile is quick and easy and only takes a few minutes. 

Further Reading:

Citrome L. My two favourite professional social networking sites: LinkedIn and Research Gate - how they can help you, or hurt you. International Journal of Clinical Practice. 2015;69(6);623-4. 

Darves, B. Maximizing medical meeting network opportunities. [Internet] NEJM Career Centre. 2016. [cited 2019Jul11] Available from: 

Farrar KC. 10 ways to make the most out of a conference. [Internet] The Muse. [cited 2019Jul11] Available from: https://www.

Goolsby MJ, Knestrick JM. Effective professional networking. Journal of the American Association of Nurse Practitioners. 2017;29(8): 441-5. 



UHN Toastmasters

Are you looking to improve your public speaking skills? Join the UHN Toastmasters Club

"The mission of a Toastmasters Club is to provide a mutually supportive and positive learning environment in which every member has the opportunity to develop communication and leadership skills, which is turn foster self-confidence and personal growth."

Elevator Speech

An elevator speech (or elevator pitch, elevator statement) is a short, pre-planned speech that explains what you or your organization does in a clear and succinct manner.  The speech should be brief, persuasive and should explain what makes you - or your organization, project, or idea - unique. The name "elevator speech" refers to the idea that you should be able to deliver the summary within approximately 30 seconds to two minutes - the time span of an elevator ride. 

Further Reading: 

Dowling, DW. How to Perfect an Elevator Pitch About Yourself. [Internet] Harvard Business Review. 2009. [cited 2019Jul10]. Available from: 

Dzara K, Kesselheim J. Going Up? Tips for the Medical Educator's "Elevator Pitch". Academic Medicine. 2018;93(12): 1884.

Gallo C, Durate N, Chamorro-Premuszic T, Wezowski K, Clark D. The Art of the Elevator Pitch [Internet] Harvard Business Review. 2018 [cited 2019Jul10]. Available from: 

Pagana, KD. Ride to the top with a good elevator speech. Wound Care Advisor. 2013;2(3): 34-5. 

Verma, N, Mohammed TL, Bhargava P. 30 Seconds to Impact: Crafting the Perfect Radiology Elevator Pitch. Journal of the American College of Radiology. 2017;14(5): 716-7.