Pros
Cons
Google describes "My Citation" system as "a simple way for authors to keep track of citations to their articles".
Here is an example of a completed "My Citation" account.
Now that you have your account set up, you can add finishing touches to your profile by uploading a professional photo, verifying your institutional email, and ensuring that your citations are all listed.
You can make your profile public (i.e. visible to others, and so that it may appear in Google Scholar results when people search for your name) by clicking the "Edit" link next to "My profile is private" and select the "My profile is public" option.
Some of the features of Google Scholar include: