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A Guide To Developing Live Virtual Group Education

Version 1.0, July 2021

Step 1: Identify your audience

As you start to plan your virtual group education session, ask yourself:

  • Who is my intended audience?

It is important to clearly define your audience right from the start as it will shape how you proceed through the steps.

    • A specific population will have very focused interests, experiences and learning needs. They might include identified patients, caregivers, support groups or community organizations. They may have common characteristics such as a health condition, treatment type or experiences with their health care journey and challenges accessing care.
    • A broad audience will have diverse interests, experiences and learning needs. They could include community members or the public at large.
  • Do they have access to technology?

It will not be an effective use of your resources and time if technical barriers will prevent you from reaching your intended audience.

  • Do they want to learn virtually?

Don't assume everyone does. Preferences will vary. If virtual learning is new to your intended audience, you may wish to do a quick survey or discuss it in person if possible, to ensure it will be embraced.

  • How comfortable will they be using virtual platforms and what support might they need?

Many patients are familiar with email and basic web searching but may need help using a computer, laptop, tablet, smartphone, webcam and microphone to attend education sessions.

Action Items

  • Identify your intended audience
  • Establish your audience's interest and comfort with technology and virtual platforms