Step 1: Identify your audience
As you start to plan your virtual group education session, ask yourself:
- Who is my intended audience?
It is important to clearly define your audience right from the start as it will shape how you proceed through the steps.
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- A specific population will have very focused interests, experiences and learning needs. They might include identified patients, caregivers, support groups or community organizations. They may have common characteristics such as a health condition, treatment type or experiences with their health care journey and challenges accessing care.
- A broad audience will have diverse interests, experiences and learning needs. They could include community members or the public at large.
- Do they have access to technology?
It will not be an effective use of your resources and time if technical barriers will prevent you from reaching your intended audience.
- Do they want to learn virtually?
Don't assume everyone does. Preferences will vary. If virtual learning is new to your intended audience, you may wish to do a quick survey or discuss it in person if possible, to ensure it will be embraced.
- How comfortable will they be using virtual platforms and what support might they need?
Many patients are familiar with email and basic web searching but may need help using a computer, laptop, tablet, smartphone, webcam and microphone to attend education sessions.
Action Items
- Identify your intended audience
- Establish your audience's interest and comfort with technology and virtual platforms
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