To develop an effective communication and promotion plan, it is important to identify who your intended audience is and how best to reach them.
Your promotion strategy will be informed by:
If you plan to design flyers and/or invitations to advertise your virtual group education, use patient education best practices (Step 4) to ensure it:
When creating promotional material, include the following details:
This will give your participants the opportunity to submit permission forms, familiarize themselves with the content, the virtual platform and any apps they may be using. Send this information far in advance of your session.
Your information package could include:
There are a variety of communication strategies you can use to create awareness of your virtual group education depending on your intended audience.
For specific intended audiences, work with your clinical teams and program areas to:
For broad intended audiences, you may want to: