Step 4: Create your content and structure
Now that you know who your participants are, their needs and what virtual platforms are available to you, it's time to develop your content. The steps below will help walk you through the process.
A. Design your virtual group education (framework)
B. Consider your goals
Now that you have a framework, you can begin to create your content. To ensure it is concise, relevant and relatable to your participants, consider:
- What 2 to 3 key topics do you want to include?
Select the topics based on your audience (Step 1), identified needs (Step 2) and the information you want them to have.
- What 2 to 3 key messages are most important for each topic?
Use these to help you create your learning objectives. Write them out using the following format: “By the end of the virtual group education, the participants will be able to…”
For more information: Writing Learning Objectives (Boston University); Quick tips: Writing goals and learning objectives (University of Toronto)
- What health practices do you want your audience to adopt or enhance?
Explain why these practices will benefit their health and overall well-being. Make sure these align with what is endorsed by your interprofessional clinical teams (Step 2). Include tips and resources that will help adopt and maintain new practices.
- What health behaviours do you want them to monitor or stop?
Tell them why and how this will benefit their health and overall well-being. Provide specific strategies and tools to help them succeed. Include tips and resources that outline small, attainable goals that support change.
- How do you plan to make your content relatable?
People are often inspired by lived experiences and stories. If using real-life cases or videos, make sure they are current, relevant and likely to resonate with your intended audience (Steps 1 and 2). You may also want to invite someone with lived experience to speak or co-facilitate your session.
If your organization has a Patient and Family Education program, contact them for advice on developing your goals. They can provide valuable insights and tools.
C. Build your presentation
Most virtual platforms allow you to show presentation slides. These can be helpful for those who prefer to see or read information as you speak. If using slides, make sure your presentation is easy to read on a variety of devices and is written in plain language. This will make it more accessible to everyone.
If you are creating slides:
D. Incorporate evaluation tools
As you design your presentation, also think about how you will evaluate it and what feedback you would like. A strong evaluation plan will allow you to collect meaningful data about your session, gauge its success and help improve it in the future. This will also help when you evaluate virtual group education more globally (Step 9). If you choose to collect data, remember to ask others to review your survey questions for clarity and personally test the feedback tool before delivering your virtual group education. Ask others to test it as well to make sure it is easy to use.
Some things to consider as you create your evaluation questions are:
- How will you measure your success in meeting the goals for the session?
Use the learning objectives you developed in Step 4B to create your questions. See sample questions in Appendix II.
- What else do you want feedback on?
Feedback on content, length, format, and relevance may all be useful. Your colleagues and leadership may also suggest other evaluation measures. For example, getting feedback on the education impact can be used to inform content and funding proposals.
- What survey tools are available to you?
You may have access to survey tools through your chosen platform. If using external applications, read their privacy guidelines for data storage. If the external survey tool can't be safely incorporated into your chosen virtual platform, you will need to plan for other methods of survey distribution.
For more information: Zoom Polling for Meetings; See sample tool in Appendix II
- How will you keep responses anonymous if polling during the virtual group education session?
It's important that participants feel at ease when responding to feedback surveys.
- Decide on the length, format and flow of your session
- Consult your organization's Patient and Family Education program for guidance on how to create effective content and learning objectives
- Find out if your organization has standardized slide templates
- Design your presentation so it addresses 2 to 3 topics, with 2 to 3 key messages per topic
- Make sure your slides are clear, concise, easy to read and visually appealing
- Incorporate evaluation and feedback measures into your session